The Podcast Network Catches It’s First Really Big Fish The Rev. Oct 13th
I’ve got to throw down a huge congratulations to Cameron Reilly and Mick Stanic, who have seemingly landed their first really huge advertising deal for The Podcast Network, the world’s best, and best known, network of Podcasts…according to their media release The Podcast Network has reeled in a three-month marketing partnership with Motorola. The move will make Motorola the first site-wide advertiser on the network, and the agreement will include highly visible Motorola banner ads, audio spots in podcasts, and apparently even some new podcasts with senior Motorola executives.
Mick Stanic, Co-Founder of The Podcast Network, said that having Motorola onboard as TPN’s first site-wide anchor tenant is a great coup for the network.
“As The Podcast Network delivers over 35 weekly channels of niche content to over 100,000 listeners a month in around 150 countries, it is important for us to work with a Company that has global appeal and relevance to our entire audience,” said Mr Stanic. “Partnering with Motorola helps educate the marketing world about the many advantages of getting involved with podcasting as a medium for not only advertising, but also to interact directly with a powerful and worldwide community.”
The agreement is highly relevant for Motorola given the recent launch of the Motorola ROKR, which allows people to download their favourite podcasts direct to their mobile phone.
Motorola intends to use the TPN sponsorship to promote the ROKR, as well as other upcoming handsets, and also to position the edgier side of the Motorola brand. Motorola will give podcast listeners the opportunity to interact with Motorola executives by allowing them to submit their own questions to be posed in upcoming podcasts.
Too cool. Technology is quickly taking the power of global media away from the big boys and placing it squarely into the hands of the people, where it belongs – and Podcasts, like blogs, are a perfect example of that technology in action. While blogs are already taking some substantial steam out of the big media players, until now Podcasting has been one of those up and coming technologies that hasn’t even begun to reach it’s potential. This move by a major technology player like Motorola could be the start of something really beautiful in the infant world of Podcasting.
I’ll be keeping my fingers crossed.
October 13th, 2005 at 10:28 pm
Thanks Cary! We’re excited. It is a great sign for citizen media. Let’s hope other companies have the balls that Motorola are showing!
October 13th, 2005 at 10:44 pm
Amen to that, brother!
I’m really happy for you guys…I know you’ve been working hard for this, and it seems to me it’s just the beginning of bigger and better things down the road. For everyone!
Have you seen this? I thought about you when i read it: http://www.ipod-church.com/2005/10/13/what-the-f/
Keep up the good work, mate